12.03.2026
The 70 Percent Rule
Executive Insight | Ægir Thorisson, CPO
There is a number I think every leader should remember.
Research consistently shows that most variation in team engagement is attributable to the manager, not compensation, not office design, not even the strategy deck. The manager.
I remember exactly when that statistic truly landed for me. I was already a CEO at the time, and I realised that if seventy percent of engagement sits with the manager, then it had also been sitting with me.
That insight is both empowering and slightly uncomfortable. Empowering because it confirms that leadership truly matters. Uncomfortable because it removes most of the easy explanations.