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Stop Pasting AI on Top of Old Habits
Executive Insight | Maarten Kanters, Strategy Director
Nordic companies have embraced artificial intelligence at remarkable speed. According to a recent report from Boston Consulting Group, almost every company in the region now uses AI in some form. Yet despite this rapid adoption, only a small minority report substantial financial returns from their investments.
This raises an obvious question. If nearly everyone is using AI, why are so few seeing meaningful business impact?
The explanation is surprisingly simple. Many organizations are adding AI to existing workflows instead of redesigning how work gets done. And as a rule of thumb, if you paste AI on top of old habits, you will only get slightly better old habits.
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