Advania Opens the Dreamhouse: A Nordic Hub for Circular IT and Sustainable Innovation

Advania has officially opened the Dreamhouse — a landmark logistics and refurbishment facility designed to redefine IT lifecycle management across the Nordic region. Located in Enköping, Sweden, the Dreamhouse is now fully operational, delivering fast, secure, and sustainable IT services to public and private sector customers.

Beyond Recycling: Transforming the IT Lifecycle

The Dreamhouse represents a paradigm shift in how organizations approach technology infrastructure. While IT recycling has existed for years, Advania is pioneering a comprehensive circular IT model that goes far beyond traditional disposal methods.

"Our goal is to fundamentally change how businesses think about technology," said Hege Störe, Group CEO of Advania. "We're not just processing used devices; we're creating a ecosystem where high-quality refurbished equipment is the primary choice, not a compromise."

Proven Impact

In 2024, Advania achieved a significant milestone: 25 percent of all devices sold in Sweden were refurbished. This isn't just an environmental statement — it's a business transformation. The company's rigorous technical screening ensures that refurbished devices meet the same performance standards as new equipment, with up to 70 percent lower carbon impact.

A Sustainability Powerhouse

The Dreamhouse itself is a testament to sustainable design:

• Constructed using recycled steel and other low-impact materials
• Powered in part by on-site solar installations
• Features advanced sustainable drainage systems
• Supports biodiversity through landscape design and dedicated insect habitats

Certified under both BREEAM and NollCO2 environmental standards, the facility achieves a carbon footprint 40 percent below regulatory thresholds — proving that cutting-edge infrastructure and environmental responsibility can coexist.

Strategic Advantages for Modern Organizations

The Dreamhouse delivers critical benefits for businesses navigating complex technological and environmental landscapes:

• Accelerated IT equipment turnaround
• Reduced total cost of ownership
• Enhanced supply chain resilience
• Measurable progress toward climate targets
• Improved asset visibility and control

"In an era of increasing resource constraints and climate urgency, the Dreamhouse represents more than a facility — it's a blueprint for sustainable technological innovation," Störe emphasized. The initiative is part of Advania's comprehensive strategy focusing on circular IT principles, cyber resilience, innovating and esponsible AI adoption and workforce development.

Beyond Today: Shaping Tomorrow's Tech Ecosystem

By demonstrating that refurbished technology can match the performance of new equipment at scale, Advania is challenging industry norms. The Dreamhouse isn't just a logistics center; it's a vision of a more sustainable, efficient technological future.

As organizations worldwide seek to balance technological advancement with environmental responsibility, Advania's Dreamhouse offers a compelling model of what's possible when innovation meets sustainability.

For More Information

To learn more about the Dreamhouse or to request a private visit:
helena.nordin@advania.com