Advania appoints Errol Norlum as Chief AI Officer

From AI specialist to Group leadership

Norlum is one of Sweden's most recognised AI and technology leaders. Before joining Advania, he founded The AI Framework, the specialist AI company acquired by Advania in 2025. Earlier in his career, he was Head of AI at H&M Group, where he built an AI organisation of more than 150 specialists and helped integrate AI into the company's core business.

Since joining Advania, Norlum has led the AI organisation in Sweden, Advania's largest market, and played a central role in developing the Group's AI capabilities, including Advania ALT, the sovereign AI platform launched across Advania's markets in 2026.

"Errol combines something that is still quite rare: deep understanding of AI technology with experience of actually turning it into business value at scale," says Hege Støre, CEO of Advania Group. "He has also played a central role in building our AI proposition since joining Advania. As AI becomes increasingly important to our customers and to Advania itself, we want that experience and leadership at Group level."

Scaling AI across Advania

Artificial intelligence is one of Advania's three strategic growth areas, alongside Cyber Resilience and Total Lifecycle Management. Over the past two years, Advania has expanded its AI capabilities through acquisitions, investment in sovereign AI infrastructure and the development of Advania ALT. The appointment of a Chief AI Officer marks the next stage, with clearer Group level responsibility for connecting those capabilities and bringing successful approaches from one market to customers across the Group.

As Chief AI Officer, Norlum will be responsible for the commercial strategy and direction of Advania's AI offering, including the continued development of Advania ALT and the broader Data and AI practice. He will work closely with AI leaders and country management teams across Advania to develop shared offerings, strengthen strategic technology partnerships and support larger customer opportunities across markets.

"We have reached a point where AI is moving from experimentation into the core of how organisations operate," says Errol Norlum. "Advania has an unusual combination of local customer relationships, deep technology expertise and infrastructure that gives customers control over their data and AI environment. My focus will be on connecting those strengths and making them available to more customers across our markets."

About Advania

Advania is one of Northern Europe’s leading technology partners, helping organisations use IT strategically to grow, innovate and create lasting value. The company serves more than 30,000 customers across Denmark, Finland, Iceland, Ireland, Norway, Sweden and the UK, with a particular focus on mid sized organisations and the public sector.

Advania supports customers across the full technology lifecycle, combining consulting, solutions and managed services to help organisations modernise, secure and simplify their IT. Its vendor neutral approach brings together expertise across cloud, infrastructure, cyber resilience, artificial intelligence, business applications and lifecycle management, with solutions shaped around each customer’s needs.

With approximately 5,000 employees, Advania combines the scale and capabilities of a Northern European technology group with a decentralised operating model that keeps decisions close to customers. Long term relationships, local accountability and close collaboration are at the heart of how Advania works, supported by shared expertise and capabilities across its markets.